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    Kaka‘ako Cornerstone
    The Honolulu Design Center speaks bold, colorful lifestyles.
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Kaka‘ako Cornerstone

The Honolulu Design Center speaks bold, colorful lifestyles.

Article by Mark Berthold, Photos by photos by

Issue Date:  March 2007


That breathtaking new structure you’ve gazed at along Kapiolani Boulevard, stretching from Pensacola to Piikoi and turning heads all along the way, is the Honolulu Design Center. And for those who appreciate contemporary beauty and fine living, what’s inside couldn’t have arrived soon enough.

Hdc-rendering-for-print

Featuring designer home and office furnishings, the center’s six showrooms, three levels and 80,000 square feet are shopping paradise, an oasis of elegance for the urbane and fashionable. From everyday to high-end to once-in-a-lifetime items, the showroom carries more than $10 million worth of retail stock, available for immediate delivery.

Where to start? At Rodeo Drive, obviously! This first-floor gallery holds the Honolulu Design Center’s ultra-exclusive lines of designer furniture, including Fendi Casa, Natuzzi, Molteni & C and de Sede. Adjacent is the Cliq Lighting display, which features contemporary Italian lighting from Flos, Foscarini, Oggetti, Artemide and Tech Lighting.


HONOLULU DESIGN CENTER
1250 Kapiolani Blvd.
Open: Mon. – Sat., 10 a.m. - 9 p.m., and Sun, 10 a.m. - 6 p.m.
Tel: 956-1250
Web site: www.honoluludesigncenter.com

“Our new galleries are very exciting. Many of these designer lines have never been available before in Hawaii and are exclusive to the Honolulu Design Center,” says owner Thomas Sorensen. He founded Scan/Design Furniture in 1979 and INspiration Furniture in 1997, but always dreamed of showcasing many diverse product lines under one umbrella.

“Before the Honolulu Design Center,” adds president Peter Skaaning, “anyone who wanted these types of items had to go to San Francisco, Los Angeles. Now, we actually have a better selection than the West Coast. Last week, a customer from the Mainland said he’d never seen anything like it, anywhere.”

Discern great pride in their new superstore? You bet. It’s a dream come true, and a long time coming. Sorensen and Skaaning are also excited to communicate a fun and colorful lifestyle image to their Hawaii neighbors, rather than just sell furniture. This vision, an avant garde approach to retail, permeates the entire Honolulu Design Center.

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The Honolulu Design Center’s stunning first-floor galleries.

Take Bo Concept, for example, which caters especially to people who are tired of picking out furnishings bit by bit. This Danish line of modular home furniture and accessories introduces customers to a new concept in furniture buying: the whole lifestyle image.

In other words, customers can buy a complete living room set, rather than choosing individual pieces of furniture to fill the room. Everything in the set reflects a sole, harmonized look and, more importantly, creates a rhetorical statement about you as a person.

Next, glide up the escalator to the mezzanine, where customers can browse the original INspiration furniture lines. The ride to the third level introduces the Studio Works of Jesper and Scanbirk office interiors and the rustic twist of Casa Hoku contemporary home furnishings. You simply can’t turn a corner without something whimsical catching your eye.

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The INspiration showroom on the mezzanine level.

“I think fun and colorful lifestyle living is what we’re all about,” says Skaaning. “Our furniture is sleek, affordable, colorful and fast. We have a lot of fun with it and we’re not afraid of bold colors. We’re not regular stuff that you can buy anywhere. A sofa may be a sofa, but when you change to our sofa, it tells a different story, your lifestyle.”

“Plus, all of our merchandise is so flexible; it can be modified to fit any size apartment without seeming cluttered,” Sorensen adds. “Mixing is very popular to get an eclectic look. You can get a Fendi sofa and a Tonelli table, and they look just great together.”

The man should know. Since 1979, he’s successfully captured the furniture tastes of Hawaii residents. His latest project, this crème de la crème of furniture showrooms, took seven years to build but opens its doors in perfect sync with the completion of more than 1,000 new condominiums in the nearby Kakaako district. Talk about good timing.


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[ MORE THAN A SHOWROOM ]

More than a showroom, the Honolulu Design Center also comprises the Crema coffee bar, the upscale Stage couture cuisine restaurant headed by famed chef Jon T. Matsubara, the automated self-serve A*muse wine bar, and the chameleonlike Cupola Performance Center.

“We’re creating a community house, where people explore and dream and love to come,” says Sorensen. “Not necessarily attracting an upscale crowd only. Rather, for sophisticated people, more mature people, who appreciate wine tastings and public events.”

Everything from fashion shows to mini-operas, dinner theater, art exhibits, graphic design, association meetings and community and nonprofit events makes the Honolulu Design Center a gathering and entertainment destination like no other in Hawaii. Jazz Night with Rich Crandall, Midweek Music Mixer films and Cuisine & Screen Sundays will kick off in April. “Just the fact that you can make a dinner reservation at a Fendi or a Molteni & C table,” Sorensen says, “is a brand-new concept that’s probably never been done before.”

 

 

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